In-app Advertising – Bücher, CDs, Blu-ray Discs und mehr

Mort Garson

Music From Patch Cord Productions

Advances in Advertising Research XIV

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

Advances in Advertising Research (Vol. XII)

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their…

Marketing, Advertising and Public Relations in the Digital Age in Nigeria

This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria. The various chapters contain insight…

Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lif…

Advertising Literacy for Young Audiences in the Digital Age

This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize adv…

John C. Hardin

Church Advertising, Public Relations and Marketing in Twentieth-Century America

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity s most basic institution, the local church, wrestled with the ch…

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectua…

Advertising Literacy

Themenheft 43: Advertising Literacy. How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?. Herausgegeben von Brigitte Naderer, Nils S. Borchers, Ruth Wendt und Th…

A Slight Disturbance In My Mind: The British Proto-Psychedelic Sounds Of 1966

Während »Rubber Soul«, »See My Friends« und »Still I’m Sad« im Jahr 1965 die Ambitionen des Britischen Pop verdeutlichten, wurde 1966 noch Tumult-reicher, als Experimente und Innovation auf ein neues Leve…

Bright Eyes

Lifted (Or The Story Is In The Soil, Keep Your Ear To The Ground)

Elke Schwarz

Neuro-Advertising

Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and re…

Cécile Armand

Madmen in Shanghai

Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of …

Jeremiah Favara

Tactical Inclusion

"The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at t…

Peter Thomas

Die Weibchen / Oh Happy Day / Engel,die ihre Flügel verbrennen

Anlässlich des 90. Geburtstags von Peter Thomas am 1. Dezember 2015 veröffentlicht das Label Allscore eine Doppel-CD mit den kreativsten Aufnahmen des Soundtrack-Komponisten. Die Veröffentlichung macht ei…

Mette Gabler

Creating Slogans for Social Change

What role media content and technologies play in processes of change is an ongoing and multi-layered discussion. Therein, advertising and gender have an extraordinary position. In the context of adverti…

Max Webster

A Million Vacations (Collector's Edition) (Remastered & Reloaded)

When It Comes to capturing the imagination and interest of progressive rock fans then Max Webster must surely be one of the all-time greats. Once you get your head around the fact that they weren’t actual…

Fred Frith (geb. 1949)

Freedom In Fragments

Robbie Williams

In & Out Of Consciousness: Greatest Hits 1990 - 2010